WPP grows its business in Iran through an affiliation agreement with PPG, the leader in digital marketing in Iran, which operates more than 15 top digital services companies in the country.
This strategical movement comes on the heels fothe affiliation agreement inked between kantar and Rahbar Bazaar (a market research institute in Iran).
PPG employs more than 200 people and comprises several leading Iranian digital businesses, including:
Anetwork.- Online advertising network, serves 6+ billion impressions per month, reaching more than 36 million Iranians.
ADRO.- First real-time bidding advertising exchange platform for web and mobile adverts in Iran, connected to all local networks. It has over 184,000 sites and apps, and offers re-targeting pixel for local and international traffic.
RASANEX.- First and leading DSP (Demand Side Platform) in Iran serving 7 of the largest agencies through its media spend.
ADAD.- Dominant mobile advertising network in Iran. It is directly integrated with Café Bazaar, the leading local android app marketplace and brand, to monetize over 9000 apps currently in this market.
DMC.- Full service digital media house which works in partnership with Digikala, the leading ecommerce brand in Iran, and has exclusive monetization rights to Digikala’s media. DMC’s Performance Marketing knowledge and tools, access to the top digital sites in the country, and innovative strategies, enables its clients to achieve the best performance for their smart digital media planning and placement.
PPG has also a host of other leading content, technology, data, mobile and digital consultancy businesses.
In the Middle East and Africa, WPP companies including associates generate revenues of over US$1 billion and employ around 37,000 people.
Image over the headline.- Sir martin Sorrell. © WPP
