Cannes Lions and ANA jointly launch the CMO Growth Council

The Cannes Lions International Festival of Creativity and the Association of National Advertisers (ANA) today announced the joint launch of the CMO Growth Council (Chief Marketing Officers Growth Council) in partnership with the ANA’s CMO Masters Circle.

Established in 1910, ANA (Association of National Advertisers) currently has 50,000 memebers from 1,000 leading companies of every shape and size accross the USA.
ANA members represent 15,000 brands, among the most powerful and influential in the world, that collectively spend $400Bn in marketing and media annually.

The partnership with the ANA is an ongoing, annual effort that will pivot between Cannes Lions and the ANA Masters of Marketing Conference in the autumn, extended to local regions throughout the year.

P&G’s Marc Pritchard, to head the CMO Growth Council

The CMO Growth Council will initially be comprised of 20 CMOs from some of the world’s biggest global brands. Chaired by Marc Pritchard, Chief Brand Officer for the world’s biggest advertiser, Procter & Gamble and Chairman of the ANA, the CMO Growth Council will represent the collective agenda and voice of a unified community of marketing leaders.

Marc Pritchard (Chief Brand Officer Procter & Gamble, Chairman of the ANA and Chair of the CMO Growth Council). © ANA

Commenting on his role, Marc Pritchard said, “CMOs all over the world are facing similar growth challenges and opportunities. The CMO Growth Council offers an important platform for marketing leaders from around the world to discuss, collaborate and take actions to help drive the entire industry forward. I have high hopes for what we can achieve together.”

The full list of council members will be released ahead of the Festival.

The main objective

The ultimate aim is supporting the international community of CMOs with a first-of-its kind global leadership agenda. The agenda will be advanced with ongoing round table discussion, presentations and workshops covering a wide range of common marketing challenges to marketing’s future and drive growth.

Bob Liodice (CEO ANA). © ANA

“Our goal with this partnership is to create a transformative, strategically aligned powerhouse that brings lasting impact to the international marketing scene,” said ANA CEO Bob Liodice. “The common theme for all activities is to drive worldwide business growth – a goal that we’ve been pursuing in the US through the pursuit of the ANA’s CMO Masters Circle and a 12-point agenda for business growth,”

Key activities during Cannes Lions

Key activities during Cannes Lions include the CMO Growth Council annual meeting followed by a keynote session at a specialist half-day programme exclusively programmed for brand marketers at the Festival.

Philip Thomas (CEO Ascential Events and President Cannes Lions). © Eastwind.

Speaking on the formation of the council, Ascential Events CEO and Chairman-Elect of Cannes Lions Philip Thomas, commented: “Cannes Lions champions the clear correlation between creativity and business success, and for nearly two decades the world’s biggest marketers have used the Festival as an opportunity to see what great creative looks like, and learn more about the people behind the greatest work in the world. We are delighted to be partnering with the ANA on this important initiative, and working with the world’s biggest advertisers to unleash the power of creativity to drive growth.”

12 Point Leadership Agenda for Growth

The complete 12-Point Leadership Agenda for Growth covers the following fields: Creativity and Brand Excellence, Talent Development, Organization, Measurement, Brand Purpose, Gender Equality, Inclusiveness and Diversity, Digital Supply Chain, Transparency, Brand Safety, Advocacy and the Future of Marketing and Advertising Growth.

Image over the headline.- ANA log and Cannes Lions logo. Respectively © ANA and © Ascential Events.

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