Fearless Girl, moving from home

The tiny great Fearless Girl will not face the NY Wall Street charging bull any more, but the whole NY Stock Exchange building instead.

New York City Mayor Bill de Blasio and State Street Global Advisors, the asset management business of State Street Corporation (NYSE: STT), today announced that Fearless Girl will move to a new location in front of the New York Stock Exchange (NYSE) in the heart of New York’s Financial District.

State Street Global Advisors will work with the Mayor’s office to relocate Fearless Girl from Bowling Green Park on Broadway Street to her new home facing the NYSE. The move is expected to be complete by the end of 2018.

NY Mayor de Blasio underscores:“This move to a new location will ensure that her message and impact will continue to be heard, as well as improve access for visitors. We’re grateful to State Street for their partnership in keeping the Fearless Girl here in NYC.”

A gender equality action that moves and not only from its home spot

Commissioned by State Street Global Advisors and created by sculptor Kristen Visbal following an idea conceived by the advertising agency McCann New York, Fearless Girl was originally installed on Wall Street on the eve of International Women’s Day 2017, accompanied by a call on the companies in which State Street Global Advisors invests to increase the number of women on their corporate boards.

Since that day, State Street Global Advisors has focused on more than 700 publicly-traded companies without a single woman on their board. Among those companies, 152 have since added a female director to their board and another 34 companies have pledged to do so. The firm also voted against more than 500 companies that failed to take action.

To build on Fearless Girl’s impact, State Street Global Advisors is now calling on portfolio companies to create more transparency and share more data about the number of women they have at all levels of management. State Street Global Advisors will begin screening and engaging with companies in the STOXX 600 and FTSE 350 indexes to start, seeking to understand company practices that promote diversity, and has plans to expand this effort in the future.

Fearless Girl current location, facing the Carging Bull at NY Wall Strteet.

“We thank Mayor Bill de Blasio and the millions of people from New York City and all over the world who have enthusiastically embraced Fearless Girl and her powerful message,” said Cyrus Taraporevala, State Street Global Advisors President and Chief Executive Officer. “Since Fearless Girl’s placement, more than 150 companies have added a female director to their boards. Our hope is that by moving her closer to the NYSE she will encourage more companies to take action and, more broadly, that she will continue to inspire people from all walks of life on the issue of gender diversity.”

“We are proud to be home to the Fearless Girl. She is a potent symbol of the need for change at the highest levels of corporate America—and she will become a durable part of our city’s civic life,” Mayor de Blasio concluded.

Leaving aside the media buzz and real change earned by this tiny-great bronze girl the action has bagged lots of recognition in the most coveted ad festivals and rankings, including Titanium at Cannes Lions 2017 and 2nd spot as most awarded campaign in the GunnReport 2018.

Image over the headline.- Fearless Girl. © InterPublic Group/McCann/State Street Global Advisors

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Related external links:

Fearles Girl (case video)

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