Last week Accenture Interactive announced the acquisition of Droga5 and today the purchase of an award winning communications group in Spain called Shackleton.
The acquisition is part of a series of moves to strengthen Accenture Interactive’s creative capabilities in Europe, including the recent acquisitions of Kolle Rebbe (Germany), Hjaltelin Stahl (Denmark) and Storm Digital (Netherlands). Together, they bolster Accenture Interactive’s ambition to create a leading Experience Agency with world-class creative talent across multiple disciplines.
The purchase includes Shackleton and all its divisions: Shackleton, creative advertising agency; Shackleton Buzz & Press, reputation consultancy; Shackleton Datalytics, a consultancy company specialised in Data and Analytics and Public Firm, a consultancy devoted to strategy, organization and political communication services. All of them will continue working as independent divisions, but the integration in Accenture Interactive will allow them to opeate with a strong worldwide support.
Established in 2004, by Pablo Alzugaray (CEO) and Juan Noncioli (Creative General Director) Shackleton group today employs 176 people. Alzugaray, Noncioli and the rest of the leading team will keep their current responsibilities.
The deal is still pending fron the needed legal autorizations and from customary conditions. Financial terms were not disclosed.
“The addition of Shackleton proves our commitment to fostering creative talent and expanding our capabilities globally so that we can help our clients build highly creative and effective brand experiences,” said Anatoly Roytman, head of Accenture Interactive Europe, Africa, Latin America (EALA).
Shackleton delivers brand-building campaigns that combine award-winning creative work with a dedicated focus on digital customer engagement. In its 15-year history, Shackleton has won numerous industry awards, including 35 Cannes Lions. Shackleton creates advertising campaigns and digital content for clients across various industries, including brands such as Abanca, Renfe and Uber. The agency employs 160 professionals who will become part of Accenture Interactive, helping clients to innovate and lead their markets by creating the best customer experiences.
Shackleton CEO Pablo Alzugaray said: “We’re proud to join Accenture Interactive and help to further enhance its Experience Agency model. This opportunity will provide our team and clients with global reach and the ability to better scale our customer experiences, which is essential to breaking through in today’s increasingly competitive environment.”
“While Accenture Interactive already works for many leading brands in Spain and Latin America, we know that expanding our portfolio of creative services will allow us to deliver the very best and most innovative experiences for our clients and help them bring their ideas to life in newer, better ways,” says Juan Pedro Moreno, head of Accenture Spain, Portugal and Israel.
The acquisition of Shackleton is the latest demonstration of Accenture’s continued investment in innovation and commitment to growing its creative talent in Spain, Portugal and the Latin American region.
Image over the headline.- Left to right: Pablo Alzugaray (CEO and co-founder of Shackleton), Juan Pedro Moreno (Chairman of Accenture Spain, Portugal and Israel) and Juan Nonzioli (General Creative Director and co-founder of Shackleton). © Accenture Interactive / Shackleton.
Related Eastwind Marketing links:
Accenture grows creative skills through Hjaltelin Stahl purchase in Denmark
Accenture Forms Alliance with and Invests in P97 Networks Inc.
Accenture acquires creative digital agency Karmarama
Accenture to showcase cutting edge 3D body scanning tech at Cannes Lions Innovation
Accenture names award-winning creative Greg Kaplan as Lead Creative Director
Fiat and Accenture showcase first Project Tango car configurator for retailers
AI, able to increase corporate profitability an average 38% in 16 industries by 2035
Related Eastwind Marketing links (Spanish edition):
Carlos Holemans new Chief Creative Officer of Deloitte Digital in Spain
